Fundraising Tips

1. Set your Game Strategy

• Know why you are fundraising. Equipment, travel, scholarships?
• Establish start and end dates for your fundraiser
• Order Spirit Cups fundraiser materials (sample cups and order forms)
• Establish a fundraising dollar goal and participant goals.

Use our profit calculator to help:

2. Kickoff

• Communicate the points above
• Distribute Spirit Cup samples and order forms
• Clearly explain payment instructions
• Create incentives (make it a competition)
• Get everyone excited! PTO Today, http://www.ptotoday.com, is a very helpful resource for parent groups seeking ideas, information and tools for increasing parent involvement and participation in fundraising.

3. Promote

• Distribute information to co-workers, family, friends
• Put details on your web site, facebook or twitter pages

4. Huddle Up

• Provide updates on your organization's fundraising progress
• Keep your group excited about your fundraiser
• Remind sellers about due date for money and forms

5. Tally the Score

• Collect all order forms and money from your participants
• Tally orders into master order form
• Place your master order
• Get estimated delivery date for your Spirit Cups

6. Deliver

• Let your particpants know when your cups will be delivered
• Check product against master order and divide among participants

7. Thank your customers!

Tips for selling Spirit Cups

1. Greet & Engage your customer: Introduce yourself and engage your customer with your story.

"Hi, my name is Olivia and I am raising money for my dance studio to compete in nationals this year."

2. Get to know your customer: Find out which team is your customer's favorite.

"Spirit Cups come in your favorite NFL, MLB, military and NCAA teams, who do you cheer for?"

3. Increase your order: Now that you have found out which team your customer likes, ask them to if they know anyone else who would like Spirit Cups.

"That's great that you love the Patriots, they are an exciting team to watch. Do you know any other sports fans who would enjoy Spirit Cups? They make great gifts."

4. Collect all relevant information and money: Now that you know your customer's favorite team, it's time to get their information.

"How many Patriots Spirit packs do you need Mr. Williams? Great! May I please have your mailing address and phone number?"

5. Thank your customer: Thank them for their order and give them an approximate time that you will return (remember, cups will be shipped to your association within 3-4 weeks from when our company receives your final order).

"I really appreciate you helping my team go to nationals. Your cups should be here in 6-8 weeks, and I will give you a call to arrange a time for me to deliver the cups to you personally."

Helpful Hints

• Set a daily goal based on how much time is available.
• Practice your sales presentation.
• Show the customers the Order Form so they can see the various team options.
• While they are looking at the Order Form be polite, allow them quiet time while they read.
• Be helpful if the customer is indecisive, then be prepared to make a suggestion.
• Keep a copy of your customer's name and purchases for next year's fundraising drive.