BRAX salutes Regional Director Coach Sheila Boles.


BRAX salutes Regional Director, Coach Sheila Boles, as she enters into both the Greater Wilmington Sports Hall of Fame and the North Carolina High School Athletic Association Hall of Fame.

Coach Boles has been determined to make a difference her entire life, and has not only succeeded, but also exceeded, against the odds.  The year 1973 was not an easy time for women to play collegiate sports; however, timing was on her side. Title X, federal legislation that mandated equal opportunity for women in high school and collegiate sports, had just been passed and Sheila went straight to play for UNCW's first women's basketball team, The Seahawks.

In our interview, Sheila Boles credits some of her success to timing,  "If I had come along a year or two earlier, I probably wouldn’t have ended up taking the path I was able to take."

During those years she was named Most Valuable Player three times, also earning NAIA District 28 Player-of-the-Year honors in 1976. In addition she was awarded UNCW's first female athletic scholarship.

After graduation she coached junior varsity boys' basketball, where her skill and success drew fast notice. In 1988 she found herself in the position of being considered for the varsity boys' basketball coach at Hoggard High School. No other woman in the state of North Carolina had held that position and opposition was fierce. The principal, players, and members of the board of education would not be swayed from hiring the best person for the job and Sheila became the first woman to coach a boys' basketball team in the state of North Carolina, and coach she did.


The Hoggard Vikings saw a school-best 167-121 record in 11 seasons, advanced eight times to the 4A playoffs and set a school record 24 wins in one season. More barriers were broken when she became Hoggard’s Athletic Director, the first woman AD in New Hanover County. Sheila’s talent and dedication stood out in every role she took.

One of the qualities that will strikes one about Sheila is her humility. She dodges the accolades, instead stating, "I truly believe it was my calling to be able to spend my whole life with young people, in athletics. It was kind of a dream come true for me.”

In 1998 Sheila was diagnosed with breast cancer, but refused to give in. She continued working throughout treatment, and with the strength and spirit she used to keep coaching her boys, she won the fight against cancer.

That year Sheila was awarded both New Hanover County and Southeastern North Carolina's award for Teacher of the Year, as well as mid-eastern AAAA Men's Basketball Coach of the Year. She also received the North Carolina High School Athletic Association Award for Courage. In 1999, while serving on the board of the NC Athletics Director’s Association, she was awarded that organization’s Brave Heart Award.  The Brave Heart Award was especially important to her as the famed Kay Yow, head coach of the NC State women’s basketball team and herself a breast cancer survivor, presented it.

“What is it that you are most proud of?”  I ask. She smiled and said, “Getting wedding invitations, or birth announcements from my students…running into them on the street.”  Sheila is more proud of her kids than any award. “It’s like anything else," she adds, “You just get out there and do the best you can. The difference as a coach is, your product is a human being.”

She believes in being the best you can for everyone. More than once, Sheila facilitated scholarships for some of her players when they needed help to do so.

In addition to the awards and recognition listed above, other notable honors include:

  • 2008, Athletic Director of the Year by the North Carolina High School Athletic Association.
  • 2008, Athletic Director of the Year by the North Carolina Athletic Director’s Association.
  • 2011, The Colonial Athletic Association honored Coach Boles during the league’s Legends program on the eve of the CAA Women’s Basketball Championship.
  • 2011, The Wilmington North Carolina Sports Hall of Fame.
  • 2012, The UNCW Hall of Fame.
  • 2012, The NCHSAA Hall of fame.

Although she has more than earned the right to be proud of her accomplishments, Sheila simply said, "To be my age and be able to spend a lifetime in athletics is a true blessing.” I can’t help but think of all those who consider Coach Sheila Boles the blessing.

The BRAX family salutes Coach Sheila Boles as someone who continues to make a difference.


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More Champs! Special Edition SpiritCups add to fundraising sales!


We are happy to announce that we have another Championship SpiritCup to boost your fundraising sales! In addition to our Alabama National Champions Cup and our Giants Superbowl Champions Cup, we are now going into production with our Kentucky National Champions Cup. Stay tuned! We are expecting a release later this spring and will notify you by e-blast.

It’s been a great 2010-2011 season for New York Giants, Alabama’s Crimson Tide, and Kentucky’s Wildcats fans. BRAX’s Special Edition Championship SpiritCups are the perfect keepsake to celebrate their victories. Get on the fundraising fan wagon and add these Championship cups to the great selection of NFL, MLB, and Collegiate teams available in SpiritCups.

Statistics:

  • Three Super Bowl titles belong to the Giants, including the 2008 XLII win over the New England Patriots, 17-14.
  • The 2009 and 2011 titles bring the total number of national championships claimed by Alabama to 14.
  • The Kentucky Wildcats brought home their eight National Championship Title with their 2012 win.

Did You Know?

  • The New York Giants are the only team that still exists out of the five teams who joined the NFL in 1925.
  • Since 1892, Alabama’s Crimson Tide has missed only two seasons. One in 1897-1898 following a ban on student athletes traveling off campus and the other in 1918 due to WW1.
  • Fans of the Kentucky Wildcats call themselves The Big Blue Nation.

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How strong are SpiritCups?


Call us crazy, but we could not resist the temptation to test exactly how strong our SpiritCups are, so we talked to our local dealer, Neuwirth Motors, into letting us put a Jeep on them! The next thing we knew, a 2012 4-door Jeep Wrangler Arctic, weighing 3,771 pounds was lowered onto our SpiritCups.  Not surprisingly, to us, the cups held without a single crack.


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BRAX partners with PTO Today parents and principals for school fundraising success!


At SpiritCups, we know how difficult fundraising for your school can be for principals and parents alike. That's why we set out to create a fundraising product and program that is easy to love. With quality, value and outstanding customer service, BRAX SpiritCups will make your fundraising a success. So, PTO principals and parents, the next time you need a school fundraiser, partner with SpiritCups! Visit SpiritCups.com/PTO


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Boston Red Sox’s Fenway Park, an American icon, is now available in a commemorative SpiritCup


This year marks the 100th anniversary of the Boston Red Sox home field, Fenway Park. To celebrate this revered ballpark, BRAX SpiritCups is now being offered in a limited edition Fenway Park commemorative cup. Show your support for the Red Sox, or simply salute Fenway Park for the role it has played in baseball history by adding this commemorative cup to your fundraising plans today. To view the Red Sox Fenway Park commemorative cup, go to Spiritcups.com.


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NFL SpiritCups are now pretty in pink!


That’s right, our BRAX NFL SpiritCups are now available in pink. In addition to our regular NFL SpiritCup designs, we are now offering all 32 NFL teams in a pretty dark pink. The same quality, the same 3D animation, and the same value, a pack of 4 for $15.00, all in a new color! For those of you who have enjoyed success with a SpiritCups fundraiser, you will love our new product! No more fighting over who gets the favorite NFL cup, you now have two designs per team from which to choose. For more information and to view all 32 NFL SpiritCups designs in pink, go to SpiritCups.com.

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